Ethical Concerns in the Metaverse Business

Companies are beginning to utilize the metaverse to broaden their service network and create new co-creation value for their clients. To better understand how the metaverse phenomena could impact corporate sustainability, investigative research should be conducted. In this chapter, the authors looked at the moral issues raised by businesses using metaverse to gain a competitive advantage. An exploratory evaluation of business ethics and a metaverse business model were used. Users, the general public, and consumers have a right to be fully informed of and understand that their data cannot be used by a third party for any reason in accordance with the consequentialist utilitarian principle and the notion of moral unity. Finally, those working in the disciplines of technology and public policy, including academics, entrepreneurs, and legislators, are expected to use the study.