Calculated based on number of publications stored in Pure and citations from Scopus

Research activity per year

Personal profile


2011 Ph.D., Penn State University
2007 M.S., Penn State University
2006 B.A., Sejong University

Professional Experience

• (2013-present) Associate professor Department of Hotel & Tourism Management, Sejong University
• (2014-2019) Department Head, Department of Hotel & Tourism Management, Sejong University
• (2011-2012) Assistant professor, Tourism and Events Management, George Mason University

Research Interests

• Tourist information search, processing, attitude changes, and decision making
• Service encounter and consumer psychology
• Experimental design methods

Major Research Achievements

• Determinants of customer complaint behavior in a restaurant context: The role of culture, price level, and customer loyalty
• Toward understanding consumer processing of negative online word-of-mouth communication:
• The roles of opinion consensus and organizational response strategies
• Personalisation-privacy paradox: The effects of personalisation and privacy assurance on customer responses to travel Web sites
• Hotel overbooking: The effect of overcompensation on customers‘ reactions to denied service
• Customer uncertainty dimensions and online information search in the context of hotel booking channel


Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 3 - Good Health and Well-being
  • SDG 7 - Affordable and Clean Energy
  • SDG 12 - Responsible Consumption and Production


Dive into the research topics where Chung-Hun Lee is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
  • 1 Similar Profiles

Collaborations and top research areas from the last five years

Recent external collaboration on country/territory level. Dive into details by clicking on the dots or